21. January 2015

StoryHome II: How to determine your initial price range

In last week’s post we described the rather expert-driven way of determining value drivers for StoryHome, a venture which develops an offering combining a hardware device and a mobile […]
13. January 2015

Storyhome’s new product pricing I: Introducing value-based pricing & purchase decision criteria

Picking up where we left off last week, we will look into the pricing of StoryHome’s unique hardware and software combination helping families to share stories […]
5. January 2015

Startup pricing, StoryHome.com and a lot of unicorns

Why should entrepreneurs worry about pricing? Most of you are facing an almost unbearable number of challenges and tasks on a daily basis running your venture. In marketing & sales alone, a huge load […]