Martin Reichenbach
Marketing expert, entrepreneur & sports lover.
Munich Area, Germany | Sports

I'm currently running beACTIVE, a local company providing sports-related services to tourists within the Munich Area. The beACTIVEpass is our initial product giving access to multiple fitness and sporting facilities without any contractual strings attached.

In order to support startups finding the right service providers we are currently developing a voucher booklet named GRÜNDER-Voucher. Sponsors from various business fields are providing exclusive offerings for company founders.

Also I’m a freelance consultant in the field of marketing and pricing. Successful projects include the development of a pricing strategy for a b2b SaaS provider as well as a marketing strategy for a German-based tech consulting firm and multiple online marketing projects for German SMBs.

Prior to my current role I was working in a C-Level marketing role for a Munich-based sports startup. The challenge has been to build a marketplace matching professional sports coaches and clubs with athletes. This role gave me full insight into managing and growing a startup.

Previously as a Senior Consultant at Simon-Kucher & Partners, I was in a project management role in the field of pricing. In 3.5 years I’ve been working with more than 15 companies in various industries including software, internet, telecommunication, insurance and retail.

Managing Executive (2015 - Present)

Gründer-Voucher is a coupon booklet targeted at entrepreneurs and founders. It collect multiple exclusive offerings from cross-industry professionals and vendors in order to simplify the founding of a company.

Responsible for:
- Strategic planning
- Marketing & Sales efforts

Projektorganisator (2015 - Present)
THE VENTURE // Patent trifft Talent

THE VENTURE ist ein Gründungswettbewerb für Studenten, Absolventen und Gründungsinteressierte nache dem Motto "Patent trifft Talent".

Founder & CEO (2014 - Present)
beActive - Sports for Travellers

beActive is a young Munich-based company catering sports activities to leisure guests and business travellers.

Responsible for:
- Planning the business from a financial, operations and technological angle
- Running the company including product and website development, online and offline marketing, sales and partnership building as well as customer service

Lecturer (2010 - Present)
Campus M21

Campus M21 is a Munich-based private university of applied sciences focusing on sports and tourism management.

Area of education:
- Campaign managment
- Customer relationship managment
- Communication channels

Independent Business Owner (2009 - Present)

Developing pricing, marketing strategies and tactics for startups and medium-sized customers.
Creating online marketing campaigns and websites to foster brand recognition and sales.